Last review: January 1, 2026

INTRODUCTION

Firebird Tours (the “Company,” “we,” “us,” or “our”) is committed to protecting customer privacy and treating personal information responsibly. This Privacy Policy explains what information we collect, how we use it, how and why we share it, and the choices available to you.

This Privacy Policy applies to information we collect when you visit or use our websites and online services (the “Site”), communicate with us by email, chat, phone, or social media, request information, or book travel services through us.

We may update this Privacy Policy from time to time. If we make changes, we will post the updated version on the Site with a new effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy to the maximum extent permitted by law.

IMPORTANT RELATIONSHIP TO OUR TERMS OF SERVICE

This Privacy Policy is incorporated by reference into our Terms of Service (“Terms”). If there is a conflict between this Privacy Policy and the Terms regarding dispute resolution, limitation of liability, arbitration, or class action waiver, the Terms control.

DATA CONTROLLER AND CONTACT INFORMATION

The Company is the “data controller” for personal information processed under this Privacy Policy unless otherwise stated.

Questions, requests, or concerns about this Privacy Policy may be submitted using our contact form (or the contact method posted on the Site).

WHAT PERSONAL INFORMATION WE COLLECT

1) Information you provide to us

We collect information you submit directly to us, including:

• Contact information such as name, email address, phone number, billing address, and mailing address
• Booking and travel information such as trip selections, dates, itinerary details, traveler names, nationality, date of birth, passport or ID details (where required), and related travel preferences
• Payment-related information (including the last four digits of a payment card and transaction confirmation details) and billing information (payment processing is typically handled by third-party payment providers)
• Communications and content you provide when you contact us (email, chat, phone notes, or messages)
• Special requests such as dietary needs or accessibility requests, and information necessary to provide services

If you submit personal information for other travelers (for example, family members or people traveling with you), you represent and warrant that you have the authority to provide their information and that they have been provided notice of this Privacy Policy.

2) Information we collect automatically (online identifiers and usage data)

When you visit the Site, we may automatically collect:

• IP address, device identifiers, browser type, operating system, language, and approximate location (derived from IP)
• Pages viewed, links clicked, time spent, session activity, timestamps, referrer URLs, and browsing/interaction patterns
• Information associated with forms you start or complete, booking funnels, and general usage metrics

3) Information we receive from other sources

We may receive information from third parties such as:

• Payment processors and fraud prevention vendors
• Advertising partners and analytics providers
• Social networks if you interact with us through social media or use social login
• Travel suppliers, wholesalers, carriers, or service providers involved in fulfilling your booking

We may combine information from these sources with information you provide or that we collect automatically.

HOW WE USE PERSONAL INFORMATION

We use personal information for legitimate business purposes, including:

Customer service and bookings

• Creating, processing, and fulfilling reservations and bookings
• Providing travel documentation, confirmations, itinerary updates, and service communications
• Responding to questions, requests, or complaints and providing customer support

Operations, safety, and fraud prevention

• Detecting and preventing fraud, unauthorized activity, and abuse
• Verifying identity and payment method ownership when appropriate
• Maintaining the security and integrity of our systems and services

Site operations, analytics, and improvements

• Monitoring performance, troubleshooting, and improving the Site
• Understanding customer interactions and optimizing user experience
• Conducting internal analytics, reporting, and product/service development

Where feasible, we use aggregated or pseudonymized data for analytics.

Marketing and advertising

• Sending marketing communications where permitted by law
• Measuring advertising effectiveness and attributing conversions
• Displaying interest-based advertisements and retargeting on third-party platforms

We may use your approximate location, interests inferred from Site activity, and booking interactions to personalize marketing.

Legal compliance and enforcement

• Complying with legal obligations and regulatory requirements
• Enforcing our Terms and other agreements
• Establishing, exercising, or defending legal claims

COOKIES, PIXELS, AND TRACKING TECHNOLOGIES

What are Tracking Technologies?

We use cookies, pixels, tags, SDKs, web beacons, log files, tracking URLs, and similar technologies (“Tracking Technologies”) to operate the Site, improve functionality, provide customer support, prevent fraud, measure performance, personalize content, and support marketing and advertising attribution.

Tracking Technologies may be implemented by us and/or by third-party providers such as analytics services and advertising platforms (including social media networks).

Pixel tags and advertising pixels

Pixels are small pieces of code that allow us and/or our partners to understand activity on the Site, measure campaign performance, and deliver or evaluate advertising.

Session replay / interaction analytics

We may use tools that help us understand user interactions with the Site (such as how users navigate or where errors occur).

YOUR CHOICES

You can control certain Tracking Technologies through:

• Browser settings (blocking or deleting cookies)
• Device settings (ad personalization controls)
• Advertising opt-out tools offered by third-party platforms
• Cookie banners or preference tools if provided on the Site

HOW WE SHARE PERSONAL INFORMATION

Travel service providers and suppliers

We share information necessary to fulfill bookings with hotels, transportation providers, tour operators, carriers, wholesale suppliers, and other vendors involved in travel fulfillment.

Payment processing and fraud prevention providers

We may share booking and transaction information as needed for payment processing, fraud prevention, and chargeback investigations.

Service providers and vendors

We may share information with vendors who provide services to us, including hosting, analytics, customer support tools, communications services, marketing services, and security tools.

Legal disclosures

We may disclose information when required by law, to protect rights or safety, or in connection with a corporate transaction.

INTERNATIONAL DATA TRANSFERS

Your information may be processed and stored in countries other than your country of residence. Where required, we implement appropriate safeguards.

DATA RETENTION

We retain personal information only as long as reasonably necessary for business, legal, and security purposes.

SECURITY

We maintain reasonable administrative, technical, and physical safeguards to protect personal information.

CHILDREN

Individuals under 18 are not permitted to book services on their own. If we learn that we collected information from a minor in violation of law, we may delete it.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information.

MARKETING OPT-OUT

You may opt out of marketing emails at any time by using the “unsubscribe” link in our messages.

THIRD-PARTY WEBSITES AND SERVICES

We are not responsible for the privacy practices of third-party websites or services linked from the Site.

EFFECTIVE DATE

This Privacy Policy is effective as of the date posted on the Site.